Logically, the manufacturers also benefit because:
They can optimize their production plan. By increasing the shelf life of a product, larger batches can be produced.
They can improve and / or expand their product range as the HPP allows the development of innovative products, formulations and presentation.
It enables exportation to demanding markets with high food safety requirements (e.g., the USA, Canada, Japan and Australia), countries where the use of HPP technology is already a routine.
It also allows manufacturers brand to be protected.