Evolution Fresh and Dannon Reveal Mission to Bring Health Through Food to as Many People as Possible
Cold Pressed HPP Juice and Traditional Greek Yogurt Smoothie Launches in 4,300 Starbucks Locations with Fresh Approach to $2.2 Billion Smoothie Market
SEATTLE & WHITE PLAINS, March 31, 2015 – Evolution Fresh, a market leader in cold-pressed, High Pressure Processed (HPP) juice, and Dannon, the leading maker of yogurt in the US, today debut handcrafted Evolution Fresh™ Smoothies in 4,300 Starbucks® stores in the Pacific Northwest, Northern California and in select Starbucks locations within grocery stores nationwide. These smoothies will transform the $2.2 billion smoothie category, delivering delicious nourishment on-the-go with three flavors of smoothies made with traditional, proprietary Greek nonfat yogurt and super-premium cold-pressed fruit and vegetable juice. Later this spring, innovations in the $7 billion yogurt category will follow with additional Evolution Fresh Greek Yogurt Products, Inspired by Dannon, including new fruit and Greek yogurt parfaits arriving in Starbucks locations nationwide this May, and fruit on the bottom Greek yogurts that hit grocery shelves nationwide this summer.
“Our customers are looking for foods with fewer ingredients that are minimally processed and taste great,” said Jeff Hansberry, president, Evolution Fresh. “That’s why it is so important for Dannon and Evolution Fresh to each bring what we do best. Customers will appreciate the simple ingredient list, creamy, proprietary high-quality Greek nonfat yogurt combined with fruit prepared to highlight the taste nature intended.”
“Our collaboration with Starbucks promises to make a significant contribution to Dannon’s mission to bring health through food to as many people as possible,” said Jeffrey Rothman, vice president of Marketing & Innovation for Dannon. “Combining the unique capabilities of both companies, we have crafted simple, delicious fruit and Greek yogurt products that are more accessible than ever before. This new range of Greek yogurt products has no artificial flavors, artificial sweeteners or preservatives, simple as that. And, because they will be available at both grocery stores and thousands of Starbucks retail locations, this partnership breaks new ground, making it even easier for Americans to enjoy yogurt-based products wherever and whenever they want.”