The HPP juice industry is booming. On store shelves, cold-pressed blends soak up more and more retail space every week, and they’re edging thermal and chemically treated foods off the shelf. But on Google, the rush toward HPP juice is even more evident.
Using Google Trends – a graph that displays the popularity of search terms over time – you can see the explosive growth for yourself from the diagram below.
Take “cold pressed juice,” for example. Relatively unknown – or unsearched – prior to 2012, the term has skyrocketed in popularity over the past few years. And if the graph is any indication, the HPP juice world shows no signs of slowing down.
Learn more about Avure’s HPP juice applications.
What’s this mean? For starters, consumers have clean label juice on their radar, and they’re taking to the Internet to learn more, and find a new go-to pick-me-up.
On the production side, it also means manufacturers and start-ups are searching for competitive reasons to see what’s out there before introducing a new product.
Thinking about launching a new HPP beverage in Ireland? Better strike while the juice tap’s hot or, cold. HPP Tolling can certainly help. Contact us today